Jordan Brand’s Past is Boldly Reinterpreted for Function-First Women’s Apparel Capsule

SSACHS MAGAZINE
Jordan Women’s Flight Utility Spring 2020 Apparel Capsule

A bold Flight Suit headlines a new apparel capsule collection from Jordan. The garment’s features relay a function-first approach to a common wardrobe staple, the jumpsuit, while the piece’s proportions create a streetwear edge. It signals the intent of Jordan Brand’s new women’s collection: consider a fundamental Jordan idea, flight, to deliver a selection of new everyday items specifically for women. Archetypical clothing is thus transformed through defiant attitude; the Jordan rules applied to women’s design.

“Our passionate female audience is asking us for more, and this capsule collection celebrates a higher standard, a competitive spirit and fearless mindset for anyone who has the confidence to fly higher and break boundaries,” says Andrea Perez, GM of Jordan Women’s. “Jordan Women’s grew triple digits last fiscal year and there is strong excitement from our consumers and key accounts for us to keep reaching new audiences through our Women’s footwear and apparel.”

Tenyana Taylor in the Jordan Women’s Reversible Bomber Jacket and Utility Pant
Tenyana Taylor in the Jordan Women’s Bodysuit

Specifically, the new Flight Suit, along with other pieces in the capsule, takes inspiration from the Wings lines of MJ’s mid-80s flight. But the connection to the past is simply a grounding for a contemporary interplay of body-conscious layers and confident volumes. The Utility Pant and Bomber Jacket follow the same ethos, the dimensions of both balancing an overt oversizing with feminine touches, such as a high waist or a faux-fur hood.

“The capsule collection is a beautiful blend of streetwear utility with fashion influence and is underpinned by the authenticity of the brand’s heritage,”

“The capsule collection is a beautiful blend of streetwear utility with fashion influence and is underpinned by the authenticity of the brand’s heritage,” says Michelle Walter, Design Director for Jordan Women’s Apparel. “For example, traditional elements from MJ’s original flightsuit are brought to life within the Bomber Jacket’s silhouette and featured Wings lines.”

Additionally, each piece allows for versatile fluidity in how it is styled and worn. The jacket can be reversed. The Flight Suit can be cinched at the waist or cropped at the leg — or left in a neutral state. Considered pockets alleviate the need for carrying a bag; utility more than just lip service to aesthetic precedent.

Jordan Women’s Reversible Bomber Jacket and Utility Pant

Like the volumes, the capsule’s color schemes project a future direction for Jordan Brand, eschewing traditional choices in favor of fresh neutrals (a range of greens and browns) juxtaposed with pops of electric color. This is clear in the bomber, where sparks of neon green break through a predominantly olive pattern. Simpler items — an oversized T-shirt and cropped hoodie — allow the color spectrum to pop as either direct statement or subtle accent.

All pieces in the inclusive capsule are designed to serve a range of body types, and most are also available in Asian fit and plus sizing. 

The Jordan Women’s Flight Utility Apparel capsule will be available February 1 in North America and China and released February 14 at Jordan.comSNKRS and select retail stores around the world.